Word Of Mouth Marketing
In the Internet Age
Many businesses love the idea of word of mouth marketing. It has several advantages.
- It’s Viral
- It’s Positive
- It’s Effective
- It’s Free
Word of mouth marketing spreads the word about your business virally. Friend to friend, who might not otherwise know about you.
It’s great but it’s kind of slow and takes months and years to get fully established to the point needed to sustain a business. At least it did in the pre-internet era.
Presumably the word of mouth advertising is positive. We all appreciate how the negative seems to get passed around a lot more quicker and wider than the good.
So keeping customers happy is a key ingredient of word of mouth marketing both today and in the pre-internet era. But today as we will show you later, it’s actually easier to deal with bad word of mouth that it used to be. [But you do need to know how.]
But when the word is a good word, word of mouth advertising is wonderful. The new customer is pre-sold and favorably inclined to do business with you.
They will buy more, buy quicker and will be happier with their purchase. If only because they share the positive feelings of the friend who sent them to you.
And finally, and perhaps best of all, Word of Mouth Marketing is FREE!
Compared to billboards, newspapers, Television, radio, direct mail, leaflets, anything else you can name, positive word of mouth marketing has an infinite ROI because it’s all profit. At least in theory.
In truth, you get positive word of mouth activity because you have invested in providing your customers quality goods and/or service. But that investment sure beats the cost of a virtually worthless Yellow Page Ad.
The Downside of Word of Mouth Marketing
Woven into our positives above there were a couple of side issues.
- It’s slow
- Bad comments spread faster and
- Bad Comments are difficult to deal with and
- You might not even know about them
- Good comments are hard to stimulate
If you are a small or new business, it can take a long time to build a customer base large enough to provide good word of mouth marketing results.
This is a real problem for new businesses who have limited funds to pay for marketing. But it affects even the largest businesses as well.
It’s slow. Depending on your market niche, even your happiest customer may go days, weeks or months before they run into someone they can tell about you.
Not so the bad experience. They will share that with their best friends in everyday conversation even if the people they are talking to are not at all interested in your product or service. These people will in turn pass that word on to people they know who are interested as soon as they find out that they have an interest in your product line.
As the business owner, you may not even realize you have a problem. The complainer may share their negativity with the free world and never mention it to you. All businesses are made up of people. Sooner or later everyone will have a mishap or screw up in some way.
Now when someone complements you on your goods, prices or services, you may well tell them to “Tell Your Friends.” And some may.
But the reality again is that it is hard to stimulate person to person word of mouth marketing.
However in recent years, the opportunity to share people’s opinions has grown dramatically with the advent of social media.
Word of Mouth Marketing: Online Reviews
In the past word of mouth marketing was a pretty passive affair. It would be sparked by chance conversations between two people or perhaps in a small group. Today in the internet world that has changed.
Dozens of formats have emerged from Angie’s list to Yelp! and Google Plus and many more.
These services have taken the place of the chance word of mouth conversation of yesterday. In today’s internet world people do take the time to research everything from new products to restaurants to shoe stores and everything in between.
In a recent webinar I prepare that you can access on this site, I showed a negative review a dentist had that I estimate cost him well over $100,000 before he was even aware of it. [See link below}
In the webinar replay you will see how to use Online Word of Mouth Marketing to double or triple your online business adding new customers using a simple system.
You will learn the only effective way of dealing with negative reviews and learn a simple system that will significantly increase the number of speed of positive reviews.
Not only that, you will learn how you can steal customers from your competitors without their even knowing it, even if they outrank you on the Google Search engines.
This is powerful stuff, and the admission price is zero. That’s right the webinar is free, and at the end of it you will be equipped to immediately implement the system disclosed at no additional cost and get it set up within a week.